The Art of the "No Go": What I Learned From Killing My Own Feature
In the world of software engineering, we often measure success by what we ship. The code that lands, the features that go live, the press releases that go out.  But working in a large-scale tech organization has taught me a counter-intuitive lesson: sometimes, the most valuable work you do is the work that doesn't ship. Recently, I led a project that seemed like a slam dunk on paper. We i